On December 14th, 2024, Circle of Games (COG) marked a significant milestone by officially launching its services in the MENA region at the prestigious Global Game Show in Dubai. This event not only showcased COG’s commitment to elevating the casual gaming landscape but also underscored a strategic shift towards integrating Web3 technology into mainstream gaming. The Grand Hyatt Exhibition Centre buzzed with excitement as industry leaders, gamers, and influencers gathered to witness a new era in interactive entertainment.
The launch was graced by prominent figures in the gaming industry, notably Yat Siu, Chairman of Animoca Brands. Siu’s keynote speech set the tone for the event, emphasizing the importance of innovation at the intersection of casual gaming and blockchain technology. His insights lent credibility to COG’s vision of creating a seamless transition for gamers from traditional environments (Web2) to a more decentralized and versatile ecosystem (Web3). This strategic approach positions COG uniquely in the evolving gaming industry, attracting attention from both casual players and blockchain enthusiasts alike.
At the heart of COG’s offering is an impressive portfolio of games that includes beloved titles such as Ludo, Bubble Shooter, and 8-Ball Pool. Six titles are already live, with aspirations to expand to more than ten by the end of the first quarter of 2025. This diverse lineup appeals to different segments of gamers and demonstrates COG’s dedication to inclusivity and accessibility. During the event, attendees experienced live demonstrations of the platform’s state-of-the-art features, which promise seamless user journeys, engaging mechanics, and innovative multi-chain integrations.
COG’s strategic partnerships are pivotal to its growth strategy, especially in a competitive landscape. Collaborating with major corporations allows the platform to tap into an extensive user base of over 500 million across more than 50 countries. This strategy not only provides an immediate audience but also fosters a robust foundation for sustainable growth. The engagement with the existing user ecosystem enables COG to accelerate its reach, planning to scale its user base significantly—from 500,000 registered users to a target of 25 million by the end of 2025, ultimately aiming for 100 million by 2027.
During the launch, Rabilal Thapa, the CEO and co-founder of Circle of Games, articulated the company’s dedication to transforming the gaming experience for users globally. “Today marks a significant milestone for Circle of Games as we expand into the MENA region. With our robust ecosystem, strategic partnerships, and an experienced team, we are committed to delivering an unparalleled gaming experience for users worldwide,” he stated. Thapa’s remarks reflect the ambitious vision that COG holds for the future of gaming, emphasizing innovation as the driving force behind their initiatives.
The roadmap for COG outlines a robust expansion strategy targeting UAE, Saudi Arabia, Kuwait, and Bahrain in the near term, with plans to launch in Turkey, Egypt, and Morocco in the latter half of 2025. By setting user acquisition goals of 7.5 million in 2025 and scaling up to 25 million by 2027, COG is positioning itself to be a leader in the rapidly evolving Web3 gaming sector. This strategic foresight places COG at the forefront of the gaming revolution in the MENA region.
Circle of Games stands as a beacon of innovation in the casual gaming industry, melding traditional gaming experiences with the revolutionary potential of Web3 technology. As it embarks on this ambitious journey in the MENA region, COG not only leads with an enticing offering of games but also provides a model for the future of interactive entertainment. It effectively bridges existing gaming cultures with cutting-edge technology, promising to reshape the gaming landscape for millions worldwide. The success of COG could very well set the standard for future ventures, asserting the importance of innovation and collaboration in the contemporary gaming ecosystem.